If you’re looking to nurture a purpose-driven brand, check out these interesting reads. They are 5 standout pieces accompanied by a quote from each post that gives you a flavor of the insight. Enjoy!

• Avoid short term brand fails with meaningful difference - "A meaningful brand meets the consumers needs both functionally and emotionally, whilst being different by standing out from the competition through their distinctiveness in positioning and offering. This gives them purpose."

• Why We Need to Rethink “Employer Brand” - "The problem with most employer branding is that it is disconnected from the corporate brand and the core drivers of the business."

• How Relevance Will Help Brands Appeal To New Generation Of Consumer - "No longer satisfied with just purchasing a “product,” they want services that bring convenience to their lives and experiences that embody the brand purpose they’ve bought into."

• How Purpose-Driven Companies Address Business’s Greatest Challenges - "It’s also useful to think of purpose agendas as the intersection of “left” and “right” brain approaches to business."

• For brands, there’s a fine line between purpose and “woke-washing” - "Corporate “woke-washing” is “polluting purpose.”"