What have others found important to know when it comes to branding and taking a purpose-driven approach? Here are 5 of the most read posts from the first quarter of 2022 covering those topics. 

An easy brand language change that can make you irresistible - It is undeniably compelling when brands change their language to make those they hope to serve the heroes. 

How to discover your brand concept - If you want your brand to be truly special, you need to lay the foundation. Then you need to let that guide you. Guide you to the kick-ass concept. 

Bold brand move: serving not selling - Offering invaluable help is arguably the most potent way for your brand to sell. 

How to get to a better brand? There’s a map.  - This mapping process will help change the way you approach those you hope to serve. It shows you the way to a better brand. 

How meaning creates momentum for your brand - Purpose sets your brand on a mission, creating new clarity. New meaning. And new momentum.