Over the last quarter, posts covering how to strengthen your brand commanded readers’ attention – from how to structure your brand to how to make it more inspiring. Here is a recap of the three posts that readers spent the most time with.

• From informing to inspiring: How to transform your brand - Are you ready to make your brand more relevant and meaningful to those you hope to serve? Here are some ways to make that happen.

• Want to acid test your brand? Write a case study. - The lowly case study is an underappreciated brand tool. Here’s why.

• Why you need to understand brand hierarchy - By crafting a thoughtful brand hierarchy, businesses can create invaluable clarity for each of their offerings while building an interconnectedness between all their brands.