The most read brand posts in the 3rd quarter of 2024 ranged from guidance on problem-centric branding to finding ways to humanize your brand. Check out the recap of the five posts that readers spent the most time with. 

• Don’t rebrand your product. Rebrand the problem you solve. Become a trusted partner in solving their problems rather than simply a provider of products or services.

• Building a brand personality to make your brand more human. Unlock the power of a brand that resonates with people on a deeper level, making your brand genuinely human and unforgettable.

• People don’t care about your brand. They care about their problem. It's not about what you're selling. It's about the difference your brand makes in people's lives.

• We crave brands that are human. By prioritizing connection, brands can rise above the din and create a space where we all feel valued and understood.

• How brands use emotion to build powerful connections with prospects. We need to understand those we hope to serve. Understand their emotions. And then find unique ways to connect our brands to those hopes, desires, and aspirations they have.