What does being thankful have to do with brand storytelling? Quite a bit, actually.

You can’t be thankful without first having a sense of humility.

It is humility that helps us put the needs of our readers ahead of our needs. It allows us to focus on serving others. As such, it is the quality that is at the very core of great brand storytelling.

Helping others through our storytelling. Making an impact in their lives. These are rewarding endeavors. Endeavors that take humility.

And there is no quicker path to that humility than to stop and reflect on what we’re thankful for.