Good branding makes an emotional connection with our prospects.

When you care enough to send the very best.

Just do it.

But what does it mean to have your branding do double duty? The really good branding has something extra built in.

The branding can become an internal rallying cry.

Think about ‘Just do it.” It encourages prospects to get up and get moving, achieve a personal best, etc. (a message that Nike benefits from since they sell athletic gear). Internally, it can also be used to get everyone internally to take personal responsibility for making things happen.

That’s powerful when your branding can work inside and outside. That’s double duty.