We all have our favorite brand or brands. They are the ones that have the ability to connect with us. Many times it's in a way that's indescribable. We just know that it feels right.

What is it that they do that builds that connection? They know where their story comes from. And knowing that is what powers an extraordinary tale and an extraordinary connection.

How do you find where your brand story comes from?

People don’t buy your products and services. They buy what those products can help them become. This is the fundamental truth that can guide you to your story. There is a great summary on a post at useronboard.com: "People don't buy products; they buy better versions of themselves.”

Check out the post, especially the hilarious illustration of this insight as told through Super Mario.

Also, check out the post "What you do is not your story”. It describes the quickest way to find where your story comes from by finding your brand purpose.

Want to tell your irresistible story? Take a cue from Super Mario. Then go find your brand purpose.