From the Harvard Business Review to Starbucks, here is a roundup of posts to help guide us all in the pursuit of purpose.
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Imagine you're no longer getting up in the morning to make darn good widgets. You're getting up to make a difference.
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We have the opportunity to get these right. To create something that actually inspires everyone. The first step is to understand the role of each of these guiding principles.
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Start building a cohort of brand believers. And let them help you propel your brand to greatness.
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Brands that succeed in connecting with us do so because they offer us something that is in short supply and high demand. Meaning.
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It begins when we make the commitment to expand our definition of how our brand serves our prospects. Not just their needs. But their desires and aspirations.
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Here is a round-up of 5 useful posts for organizations that are looking to discover what purpose can do for a brand.
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Let's show empathy. Let's offer support. But let's also give people something that makes tomorrow brighter. And our brands meaningful.
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It's worth taking a moment and considering what may be possible for our brands on the other side of this outbreak. We may discover a future that we could have only dreamed of before.
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These are extraordinary times. And this is an extraordinary opportunity.
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It's the thing that makes brands unforgettable. And magnetic. Great brand stories begin with the brand purpose.
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When we begin to talk this way about the intent of our brand, the transformation begins. The transformation of a brand that fights for market share into one that magnetically draws in avid and loyal advocates.
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Purpose has the power to amplify the brand. Begin with the three essentials. And let your purpose begin to have a voice in every expression of your brand.
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Our brand features may make us notable. Our benefit may make us preferable. But those things aren't the real motivators for our prospects.
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Find what is genuine and you will have a purpose that is believable, valuable – and most of all – undeniably yours.
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As you evaluate your purpose, ask these four questions. They will help keep you honest. And will help temper your purpose, making it everything it can be.
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There is a growing body of research and thought supporting the pursuit of a purpose-driven brand. Here are five posts that delve into the subject.
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You don't have to have some miracle claim to create an unmatched connection with those you hope to serve. Your brand just needs to demonstrate to them that you understand what is important to them.
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When you add a Big Audacious Meaning to the formation (or evolution) of your brand, you go beyond giving those you hope to serve a reason to buy. You give them a reason to believe.
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Every brand has the ability to embrace something magical. We just have to be willing to go beyond the mechanics of what the brand does or how it does it to ignite the “ooh”, “whoa”, and “wow”.
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