You have to define what it purposeful means to you. And then see how that aligns with your organization and those around you.
Read More
A great name can be game-changing. It can make your brand unforgettable, meaningful, and more. Putting a method in place is paramount.
Read More
Purpose is not a replacement or a substitute for what you are doing. It is a multiplier.
Read More
If you want to cut through all the complexity, then do what great brands do. Share the love.
Read More
Asking the question will help you ensure that you are on the path to unlocking the full potential of embracing a brand purpose.
Read More
We all want that brand story that feels undeniably irresistible. So what's keeping us from such a story? Here are a few of the usual suspects.
Read More
Great brands know how to share. It's time to look at what you do and what you have and discover what your brand can share.
Read More
When you share the 'what's in it for me', you may win people's attention. But share that 'what's in it for us' and you begin to win their hearts.
Read More
Purpose is not a new concept. Today's expressions of purpose trace their roots back centuries to a Japanese concept.
Read More
If you want people to do something, give them a plan. If you want people to do something great, give them a story.
Read More
Here is a roundup of posts that shouldn't be missed if you're looking to build or amplify your purpose-driven brand.
Read More
Data is important. But maybe it shouldn't lead the conversation about how we should design the engagement for prospects.
Read More
We need to examine the motivations and emotions that drive our prospects’ irrational decisions..Here are a few good tools to do that.
Read More
No matter how rational we think we might be, emotions drive what we do. The sooner a brand embraces this, the sooner it begins to gain our attention, win our loyalty, and even spur our advocacy of the brand.
Read More
Create the core tenet that will unite all your efforts. Get this right. Because when it comes down to it, it's what those you hope to serve are really looking for.
Read More
Before starting any discussion about the brand, focus everyone on your prospect’s idealized self. It will help your ideas become more meaningful to those you hope to serve.
Read More
A purposeful brand promise can make your brand essential to those you hope to serve. Because that promise reaches beyond the functional to tap into the powerful, decision-making, emotional part of our brains.
Read More
Asking them to clarify their personal brand is a powerful way to help them understand how they should approach the organization’s brand.
Read More
If this question becomes your touchstone, you will begin to infuse everything you say and do with a rare magic that every brand hopes to capture.
Read More
Your brand purpose can become one of your most valuable assets. But only if people can understand and connect with it. That's why a Rallying Cry is crucial.
Read More