5 mustn't-miss posts for unleashing a brand purpose.

Here is a quick round-up of posts that point to the power of a purpose-driven brand and the transformative effect it can have on organizations. Give them a read (or give that last one a listen).

• How Marketers Can Connect Profit and Purpose – a post from the Harvard Business Review that details how balancing profit and purpose is a journey more than a destination. But it can unleash a multiplier effect across every part of your company.

• Health and Wellness: Consumers Demand Ethical Innovation – Brands in Motion study – here's an interesting quote from this post: “Consumers are really looking for purpose and are driven by that more and more, particularly where we have seen commodisation in many categories."

• How Banking Firms Can Build ‘Purpose-Driven’ Brands – although this focuses on the banking sector, the lessons here apply no matter what business you're in.

• What Leaders Can Do to Prepare for Disruption – good advice on how having an inspiring purpose can help an organization weather disruption.

• Episode 37: How to Unleash Your Purpose-Driven Story - Interview with Dan Salva – a bit of shameless self-promotion, but a good discussion with the guys who run the podcast Persuasion By The Pint about the power of purpose in your brand story.