Insights

When your brand taps into emotions, you're not just selling a product or service – you're selling a feeling, an experience, and a connection.

The most read brand posts in the 3rd quarter of 2024 ranged from guidance on problem-centric branding to finding ways to humanize your brand.

A strong brand is a vision that guides your business. If your current branding isn't helping you achieve that vision, it's time to think seriously about a rebrand.

Using this playbook as a guide, you can create a powerful and effective problem-centric rebranding strategy.

By understanding the power of dishabituation, brands can disrupt the familiarity of approaches that have fallen victim to habituation.

By focusing on the problem and not the product, you can significantly enhance your brand's relevance, differentiation, and appeal.

Humor can help create a unique brand identity, build stronger relationships with your audience, and ultimately drive business growth.

By prioritizing connection, brands can rise above the din and create a space where we all feel valued and understood.

We need to understand those we hope to serve. Understand their emotions. And then find unique ways to connect our brands to those hopes, desires, and aspirations they have.