Insights — dansalva

Be a brand that inspires joy and wonder

Your brand can be an ambassador of joy and wonder. Be that force for good.

BrandingDan SalvaDecember 20, 2024Brand

Debunking the notion that shareholders are the only stakeholders who matter

Shareholders are no doubt important to an organization. They just shouldn’t be the sole focus. Brand purpose can help.

Strategic innovationDan SalvaDecember 12, 2024Brand Purpose

A rational case for nurturing a purpose-driven brand

By prioritizing a purpose, brands can not only achieve financial success but also make a difference.

Strategic innovationDan SalvaDecember 6, 2024Purpose-driven brand

Let gratitude inspire your brand messaging

As you begin to consider your brand message, start with gratitude. Those you hope to serve will appreciate it. And reward you for it.

Strategic innovationDan SalvaNovember 27, 2024Branding, Gratitude

The science behind emotional brands

By understanding how emotions influence our decision-making processes, marketers can create campaigns that capture attention and motivate those they hope to serve.

Dan SalvaNovember 22, 2024

How asking “why” can get you to a more potent brand message

By embracing the 5 Whys technique, you'll uncover the emotional core. And in the process, unlock the true potential of your brand.

Strategic innovationDan SalvaNovember 14, 2024Brand, 5 Whys

Are you leaving emotion out of your brand equation?

When your brand taps into emotions, you're not just selling a product or service – you're selling a feeling, an experience, and a connection.

BrandingDan SalvaNovember 8, 2024Brand

Embracing a purpose doesn't mean sacrificing prosperity

By aligning your work with your purpose, you can achieve financial success while also making a significant impact on those around you.

Strategic innovationDan SalvaNovember 1, 2024purpose

The one question that will help make your brand irresistible

Forget "features that sell" and start with an impact that resonates and you’ll set the stage for creating a brand that is irresistible.

Strategic innovationDan SalvaOctober 23, 2024Purpose, Purpose-driven brand, Brand

The future of branding is problem-centric. Here's why.

To truly connect with people and drive long-term success, brands need to evolve beyond superficial messaging and focus on solving real-world problems.

BrandingDan SalvaOctober 18, 2024Brand, Branding

The 5 most read brand posts for Q3 2024

The most read brand posts in the 3rd quarter of 2024 ranged from guidance on problem-centric branding to finding ways to humanize your brand.

BrandingDan SalvaOctober 10, 2024Brand

How do you know when it's time for a rebrand?

A strong brand is a vision that guides your business. If your current branding isn't helping you achieve that vision, it's time to think seriously about a rebrand.

BrandingDan SalvaOctober 3, 2024Brand

Focusing on the problem – not your product: A quick rebranding playbook.

Using this playbook as a guide, you can create a powerful and effective problem-centric rebranding strategy.

BrandingDan SalvaSeptember 27, 2024Brand

Dishabituation can help you reinvigorate your brand

By understanding the power of dishabituation, brands can disrupt the familiarity of approaches that have fallen victim to habituation.

BrandingDan SalvaSeptember 17, 2024Brand

7 reasons your brand should focus on the problem and not the product

By focusing on the problem and not the product, you can significantly enhance your brand's relevance, differentiation, and appeal.

BrandingDan SalvaSeptember 11, 2024Brand

The key challenges and opportunities for brands today

Branding is not just about creating a logo or tagline. It's about building meaningful connections and delivering value that resonates.

BrandingDan SalvaSeptember 5, 2024Branding

Creativity is your brand’s superpower

Creativity isn’t about being flashy or doing something crazy with your brand. It’s about building outrageously genuine connections with those you hope to serve.

BrandingDan SalvaAugust 28, 2024Creativity