7 must-read posts for pursuing brand purpose

Here is a roundup of posts that shouldn't be missed if you're looking to build or amplify your purpose-driven brand.

1. A New Year’s resolution for entrepreneurs: Revisit Jim Collins - "We found that the companies that were the visionary over time, the enduring great companies, were guided by a purpose beyond profits."

2. Got your brand purpose? Now do this. - Your brand purpose can become one of your most valuable assets. But only if people can understand and connect with it. That's why a Rallying Cry is crucial.

3. Pivot With Purpose: Lessons In Corporate Resiliency - "When you frame decisions around your highest aspirations for your customers, your team can come up with bolder ideas."

4. 3 Reasons Why Purpose-Driven Businesses Can Help You Find Better Hires, Mentors and Investors - "When your business has an important mission at its heart, you will have more power to attract talent, valued mentors, investors and customers."

5. PURPOSE | Defined - "The goals that foster a sense of purpose are ones that can potentially change the lives of other people."

6. Companies Must Go Beyond Random Acts of Humanitarianism - "Purpose provides a company with a concise and piercing definition of why it chooses to exist. It’s an efficient way to unify employees, customers, suppliers, communities and shareholders, creating an internal rallying cry and a framework to engage."

7. Purpose, not platitudes: A personal challenge for top executives - "When companies find the sweet spot where the “we” overlaps with the “me”—the benefits to employees, the company, and even society are powerful ."