One of the greatest assets your brand can nurture is empathy. And there is no more powerful way to develop your empathy than through gratitude.

Gratitude changes us. It opens us up, allowing empathy to flow in. When we have that, we can imagine new and rich ways to help those we hope to serve. That is why gratitude is the key to an exceptional brand. A truly purpose-driven brand.

Here are 10 quotes on gratitude to help inspire your efforts in the pursuit of your purpose.

"When I started counting my blessings, my whole life turned around."
– Willie Nelson

"Things turn out best for people who make the best of the way things turn out."
– John Wooden

“When you practice gratefulness, there is a sense of respect toward others.”
– Dalai Lama

"I would maintain that thanks are the highest form of thought; and that gratitude is happiness doubled by wonder."
– G.K. Chesterton

"Silent gratitude isn't very much to anyone."
– Gertrude Stein

"This a wonderful day. I've never seen this one before."
– Maya Angelou

“Piglet noticed that even though he had a Very Small Heart, it could hold a rather large amount of Gratitude.”
– A.A. Milne, Winnie-the-Pooh

“Gratitude is when memory is stored in the heart and not in the mind.”
– Lionel Hampton

“A grateful mind is a great mind which eventually attracts to itself great things.”
– Plato

“I thank you God for this most amazing day, for the leaping greenly spirits of trees, and for the blue dream of sky and for everything which is natural, which is infinite, which is yes.”
– e. e. cummings