Branding — Insights

Your brand can be an ambassador of joy and wonder. Be that force for good.

BrandingDan SalvaDecember 20, 2024Brand

Are you leaving emotion out of your brand equation?

When your brand taps into emotions, you're not just selling a product or service – you're selling a feeling, an experience, and a connection.

BrandingDan SalvaNovember 8, 2024Brand

The future of branding is problem-centric. Here's why.

To truly connect with people and drive long-term success, brands need to evolve beyond superficial messaging and focus on solving real-world problems.

BrandingDan SalvaOctober 18, 2024Brand, Branding

The 5 most read brand posts for Q3 2024

The most read brand posts in the 3rd quarter of 2024 ranged from guidance on problem-centric branding to finding ways to humanize your brand.

BrandingDan SalvaOctober 10, 2024Brand

How do you know when it's time for a rebrand?

A strong brand is a vision that guides your business. If your current branding isn't helping you achieve that vision, it's time to think seriously about a rebrand.

BrandingDan SalvaOctober 3, 2024Brand

Focusing on the problem – not your product: A quick rebranding playbook.

Using this playbook as a guide, you can create a powerful and effective problem-centric rebranding strategy.

BrandingDan SalvaSeptember 27, 2024Brand

Dishabituation can help you reinvigorate your brand

By understanding the power of dishabituation, brands can disrupt the familiarity of approaches that have fallen victim to habituation.

BrandingDan SalvaSeptember 17, 2024Brand

7 reasons your brand should focus on the problem and not the product

By focusing on the problem and not the product, you can significantly enhance your brand's relevance, differentiation, and appeal.

BrandingDan SalvaSeptember 11, 2024Brand

The key challenges and opportunities for brands today

Branding is not just about creating a logo or tagline. It's about building meaningful connections and delivering value that resonates.

BrandingDan SalvaSeptember 5, 2024Branding

Creativity is your brand’s superpower

Creativity isn’t about being flashy or doing something crazy with your brand. It’s about building outrageously genuine connections with those you hope to serve.

BrandingDan SalvaAugust 28, 2024Creativity

The key to moving from rebranding your offering to rebranding the problem it solves.

Moving from rebranding your offering to rebranding the problem it solves creates a stronger, more relevant, and more valuable brand.

BrandingDan SalvaAugust 23, 2024Branding

People don’t care about your brand. They care about their problem.

It's not about what you're selling. It's about the difference your brand makes in people's lives.

BrandingDan SalvaAugust 15, 2024Branding, Empathy

Don’t rebrand your product. Rebrand the problem you solve.

Become a trusted partner in solving their problems rather than simply a provider of products or services.

BrandingDan SalvaAugust 9, 2024Rebrand, Brand

Humor me: How laughter can build brand connection

Humor can help create a unique brand identity, build stronger relationships with your audience, and ultimately drive business growth.

BrandingDan SalvaAugust 1, 2024Brand

Building a brand personality to make your brand more human

Unlock the power of a brand that resonates with people on a deeper level, making your brand genuinely human and unforgettable.

BrandingDan SalvaJuly 25, 2024Brand Personality

We crave brands that are human

By prioritizing connection, brands can rise above the din and create a space where we all feel valued and understood.

BrandingDan SalvaJuly 18, 2024Brand

How brands use emotion to build powerful connections with prospects

We need to understand those we hope to serve. Understand their emotions. And then find unique ways to connect our brands to those hopes, desires, and aspirations they have.

BrandingDan SalvaJuly 12, 2024brand