Service isn’t our differentiator. But it can help us understand that thing our prospects are longing for - how we will make a difference in their lives.
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As any great leader throughout history will tell you, your brand has to win their hearts before it can win their minds.
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The story we tell will be incomplete without both definitions of reason. We need reason. And a reason. It’s how great stories come to be.
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It's not stuff we should give thanks for, but rather, opportunity. After all, it is opportunity that is the real definition of the American Dream.
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It’s time to get excited about the transparency. Because it causes us to be better Are you ready to see what it could help you do. Are you open to that?
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The journey to purpose can be transformative, getting everyone excited and feeling like they are helping on this road to discovery.
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Imagine all of our organizations adopting the promotion of caring as a primary objective. Imagine what that could do for us all.
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Developing real empathy allows us to become incredibly relevant and meaningful to everyone we engage. And, develop a Big Audacious Meaning.
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Getting to a Big Audacious Meaning requires something that may not come natural to us. To embrace humility and focus on those we hope to serve.
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Finding the positive in a situation takes work. But it's worth being optimistic when you consider the ripple effect that it can have.
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If your attention is focused on your potential believers, you're on your way to taking that leap. To shifting your paradigm to a movement.
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Purpose draws us in and make us feel like there’s something larger that we can be part of. That creates an unparalleled connection with potential believers.
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It is an incredible feeling to believe you are part of a movement or on a quest with likeminded individuals. Create that and watch the passion take hold.
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If we want people to care, we need to start connecting with those things that feel personal. Things that have a meaningful purpose.
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It is a unique spot to occupy – when you are create purpose that has everyone on the team amped up and the marketplace knocking at your door.
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Get it to the point where you create a simple statement that causes goosebumps. A defining thought that makes your heart skip a beat.
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We must continue to create a dialogue around the power of the purpose, and to celebrate those that are proving that money and meaning fuel each other.
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Embracing a brand purpose can feel a little unsettling. It can feel a little irrational. But that may just be the most valuable thing about it.
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Connecting with and supporting our believers’ sense of hope may be one of the most powerful and noble things we can do with a brand.
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Using the 5 “Why’s” technique is a great way to get to your Big Audacious Meaning - or brand purpose.
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