Empathy — Insights

It's not about what you're selling. It's about the difference your brand makes in people's lives.

BrandingDan SalvaAugust 15, 2024Branding, Empathy

We need to examine the motivations and emotions that drive our prospects’ irrational decisions..Here are a few good tools to do that.

Before we run off and do anything with our brand, we must first develop incredible empathy for those we hope to serve.

The superpower we call empathy

Developing real empathy allows us to become incredibly relevant and meaningful to everyone we engage. And, develop a Big Audacious Meaning.

You can’t be thankful without first having a sense of humility. And humility is the quality that is at the very core of great brand storytelling.

Empathy enables you to put yourself in the other person's shoes. That can bring all kinds of benefits. Here are 3 advantages for brand storytellers.