Your product can make you preferred by your prospects. But it is your brand that will make you irresistible.
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If your purpose helps divert energy from fear turning to hate, it would be a pretty wonderful purpose. One that the world could use right now.
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Maybe this time this age-old idea of serving others to succeed will stick. And stay. In fact, maybe it's on us this time.
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This is how your purpose becomes tangible and demonstrable. It all starts with the difference you make in just one life.
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Clarifying a purpose can do so much to help anchor and unite an organization. And that's just the beginning.
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Over the years, a few truths have emerged from my work with helping organizations pursue a purpose. Here are 5 truths from that journey.
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From the Harvard Business Review to Starbucks, here is a roundup of posts to help guide us all in the pursuit of purpose.
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Imagine you're no longer getting up in the morning to make darn good widgets. You're getting up to make a difference.
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We have the opportunity to get these right. To create something that actually inspires everyone. The first step is to understand the role of each of these guiding principles.
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Start building a cohort of brand believers. And let them help you propel your brand to greatness.
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Brands that succeed in connecting with us do so because they offer us something that is in short supply and high demand. Meaning.
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It begins when we make the commitment to expand our definition of how our brand serves our prospects. Not just their needs. But their desires and aspirations.
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Here is a round-up of 5 useful posts for organizations that are looking to discover what purpose can do for a brand.
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Let's show empathy. Let's offer support. But let's also give people something that makes tomorrow brighter. And our brands meaningful.
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It's worth taking a moment and considering what may be possible for our brands on the other side of this outbreak. We may discover a future that we could have only dreamed of before.
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These are extraordinary times. And this is an extraordinary opportunity.
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It's the thing that makes brands unforgettable. And magnetic. Great brand stories begin with the brand purpose.
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When we begin to talk this way about the intent of our brand, the transformation begins. The transformation of a brand that fights for market share into one that magnetically draws in avid and loyal advocates.
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Purpose has the power to amplify the brand. Begin with the three essentials. And let your purpose begin to have a voice in every expression of your brand.
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Our brand features may make us notable. Our benefit may make us preferable. But those things aren't the real motivators for our prospects.
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