Brand — Insights

Your brand can be an ambassador of joy and wonder. Be that force for good.

BrandingDan SalvaDecember 20, 2024Brand

How asking “why” can get you to a more potent brand message

By embracing the 5 Whys technique, you'll uncover the emotional core. And in the process, unlock the true potential of your brand.

Strategic innovationDan SalvaNovember 14, 2024Brand, 5 Whys

Are you leaving emotion out of your brand equation?

When your brand taps into emotions, you're not just selling a product or service – you're selling a feeling, an experience, and a connection.

BrandingDan SalvaNovember 8, 2024Brand

The one question that will help make your brand irresistible

Forget "features that sell" and start with an impact that resonates and you’ll set the stage for creating a brand that is irresistible.

Strategic innovationDan SalvaOctober 23, 2024Purpose, Purpose-driven brand, Brand

The future of branding is problem-centric. Here's why.

To truly connect with people and drive long-term success, brands need to evolve beyond superficial messaging and focus on solving real-world problems.

BrandingDan SalvaOctober 18, 2024Brand, Branding

The 5 most read brand posts for Q3 2024

The most read brand posts in the 3rd quarter of 2024 ranged from guidance on problem-centric branding to finding ways to humanize your brand.

BrandingDan SalvaOctober 10, 2024Brand

How do you know when it's time for a rebrand?

A strong brand is a vision that guides your business. If your current branding isn't helping you achieve that vision, it's time to think seriously about a rebrand.

BrandingDan SalvaOctober 3, 2024Brand

Focusing on the problem – not your product: A quick rebranding playbook.

Using this playbook as a guide, you can create a powerful and effective problem-centric rebranding strategy.

BrandingDan SalvaSeptember 27, 2024Brand

Dishabituation can help you reinvigorate your brand

By understanding the power of dishabituation, brands can disrupt the familiarity of approaches that have fallen victim to habituation.

BrandingDan SalvaSeptember 17, 2024Brand

7 reasons your brand should focus on the problem and not the product

By focusing on the problem and not the product, you can significantly enhance your brand's relevance, differentiation, and appeal.

BrandingDan SalvaSeptember 11, 2024Brand

Don’t rebrand your product. Rebrand the problem you solve.

Become a trusted partner in solving their problems rather than simply a provider of products or services.

BrandingDan SalvaAugust 9, 2024Rebrand, Brand

Humor me: How laughter can build brand connection

Humor can help create a unique brand identity, build stronger relationships with your audience, and ultimately drive business growth.

BrandingDan SalvaAugust 1, 2024Brand

We crave brands that are human

By prioritizing connection, brands can rise above the din and create a space where we all feel valued and understood.

BrandingDan SalvaJuly 18, 2024Brand

Know their feels: How to discover the emotions that drive behavior

By taking the time to understand those you hope to serve on a deeper emotional level, you can create brand content that truly resonates.

Brand storytellingDan SalvaMay 23, 2024Brand, Brand Research

The power of brand storytelling: how to craft a narrative that stands out

By embracing storytelling, you can craft a unique brand narrative that sets your brand apart—a brand story that resonates deeply with those you hope to serve.

BrandingDan SalvaMay 17, 2024Brand, Brand Story