How creative is your branding?

Creativity is essential for the success of all branding efforts. It can help you capture attention and create a lasting impression, drive preference, and build raving fans.

The importance of creativity cannot be overstated. With that in mind, here is a short quiz to give you a general assessment of this crucial part of your branding.


The quiz

When you think of your brand's visual identity (logo, colors, fonts), which word comes to mind first?

  1. Professional 

  2. Unique

  3. Memorable

  4. Consistent


How do you usually communicate your brand's message?

  1. Through clear and concise language, focusing on features and benefits.

  2. By telling a compelling story that resonates with my audience's emotions.

  3. Using a variety of formats, including visuals, videos, and interactive content.

  4. By sticking to a consistent tone and style across all platforms.


How do you gather feedback on your branding?

  1. I don't actively seek feedback.

  2. I occasionally ask for opinions from colleagues or friends.

  3. I use surveys and focus groups to understand audience perception.

  4. I track social media engagement and website analytics.


How often do you refresh your branding?

  1. Rarely, if ever. My branding is timeless.

  2. When I feel like it needs a change or when my business evolves.

  3. I regularly experiment with new ideas and keep my branding fresh.

  4. I make small updates periodically to maintain consistency.


What is your brand's biggest strength?

  1. Clarity and professionalism.

  2. Originality and memorability.

  3. Adaptability and innovation.

  4. Consistency and reliability.


Now, tally up your answers

  • Mostly 1's: Your branding is likely functional but may lack creative flair. Focus on injecting more personality and originality.

  • Mostly 2's: You have a good foundation for creative branding. Explore new ways to connect with your audience emotionally.

  • Mostly 3's: You're on the right track! You prioritize creativity and actively seek ways to innovate. Keep pushing boundaries!

  • Mostly 4's: Consistency is key, but don't let it stifle creativity. Consider experimenting with new ideas while maintaining your core identity.

This quiz is intended for self-assessment and provides a general indication of your brand's creativity. For a more in-depth analysis, consider consulting with a branding professional.

BrandingDan SalvaBrand