Positioning can be a great tool. As long as you remember that, even though it is your brand’s positioning, it’s really not about you.
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Positioning is invaluable for laying the strategic foundation of your brand. But it is the stories that will ultimately move those you hope to serve.
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Once you begin working with positioning statements, you'll love how they provide a framework for your thinking. And a springboard for compelling brand ideas.
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Seasoned storytellers know that great brand stories start with a solid strategic framework.
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