We may not be able to stop the tsunami of content that we face. But we can create islands of sanity. Where those we hope to serve can escape.
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If you want to see what content marketing can do, start creating things that really help people. And make sure it makes sense coming from your brand.
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People want great content and reward companies for providing it. What the data is showing us is that we’re just not doing it right.
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The presentation of your content is crucial. Remember, great content is incredibly insightful stuff that’s incredibly easy to consume.
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