content marketing — Insights

Content is king, emotion is queen: creating content that makes people feel

Dethrone the dull and crown the compelling. Craft content that makes your audience laugh, cry, feel empowered, or inspired to take action.

Content MarketingDan SalvaJune 21, 2024content marketing

If you think AI is going to take your writing job, you’re probably right.

You can choose to view AI as the thing that will end your career - or the tool that you will wield to do incredible things.

Strategic innovationDan SalvaJune 9, 2023AI, writing, content marketing

Why our content sucks

People want great content and reward companies for providing it. What the data is showing us is that we’re just not doing it right.

Strategic innovationDan SalvaMay 10, 2017content, content marketing

Why nobody is reading your content

The presentation of your content is crucial. Remember, great content is incredibly insightful stuff that’s incredibly easy to consume.

Content MarketingDan SalvaJune 10, 2016content, content marketing

Video + emotion = killer content

There is a tsunami of bad video coming. We don’t have to be part of it. In fact, let’s be the other guys. The ones creating killer video content.

Content MarketingDan SalvaSeptember 4, 2015content marketing, video

Content marketing: start with 'what' to say, not 'where' to say it

We have to focus on our prospects needs first by offering them something valuable and interesting with our content marketing.

Content MarketingDan SalvaJuly 31, 2015content marketing

Read this before your business posts another thing to the social channels

There is a place for your business in your connections’ social channels. But it requires sensitivity and a relentless focus on your prospect’s needs.

Content MarketingDan SalvaApril 16, 2015content marketing, social media marketing

Headline writing that overpromises: the super critical facts you absolutely must know or risk abject failure

It takes more over-hyped headline writing. Your audience knows what you're up to and they will treat you according to the route you take.

Content MarketingDan SalvaJanuary 6, 2015content marketing, Headline

When in doubt, be useful

It could be a blog post, an ebook, a worksheet, an interview with an expert, and more. Whatever it is, just make sure it’s useful. If you do that, it will be worth your and your prospect’s time.

Content MarketingDan SalvaNovember 12, 2014content marketing, Strategic marketing

The only thing marketing automation can't automate

We can (and should ) automate the delivery of information. But that should not overshadow the most important part of what we offer. Information is valuable. Inspiration is invaluable.

Content MarketingDan SalvaNovember 5, 2014content marketing, Strategic marketing

Improve your clarity with these 7 writing tips

There’s room for us to improve how we communicate. Here are 7 tips to help improve the clarity of our writing.

Brand storytellingDan SalvaOctober 22, 2014brand storytelling, content marketing

Are you unintentionally chasing off readers?

Your readers won’t tell you they have lost confidence. They’ll just stop clicking. Even when you have something valuable to share with them.

Content MarketingDan SalvaOctober 1, 2014brand storytelling, content marketing

3 questions that will make you a better content marketer

Answering 3 questions can help quickly determine if a piece of content is worthy of our readers' time.

Content MarketingDan SalvaAugust 11, 2014brand storytelling, content marketing

Share your expertise without freaking out

Looking at the fears that trip you up can help you overcome the roadblocks to sharing your insight.

Content MarketingDan SalvaJuly 22, 2014content marketing, thought leadership

Kickstarting your content marketing

We all have knowledge and expertise that we have earned through our work. It’s just a matter of giving ourselves credit for what we know and then sharing it with the genuine desire of helping others.

Content MarketingDan SalvaMay 27, 2014brand storytelling, content marketing

It's time to mobile-ize your content

You need to allow your users to engage wherever and however, and deliver an excellent experience no matter which device they are using.

Content Marketing, User ExperienceDan SalvaApril 29, 2014content marketing, user experience

Finding focus with a content marketing strategy

With this kind of focus, you’ll find yourself less likely to get overwhelmed while feeling like your producing helpful content that matters to your audience

Content MarketingDan SalvaFebruary 24, 2014content marketing, Strategic innovation

Helping vs. selling

'Helping' is always more powerful than 'selling'.

Content MarketingDan SalvaFebruary 17, 2014content marketing

The ultimate content marketing question

Answer this question and you’ll be developing valuable content. More importantly, you’ll be making it easy for your customers to do business with you.

Content MarketingDan SalvaFebruary 11, 2014brand storytelling, content marketing

Infographic overload or how I invented the inphonigraphic

To strengthen your infographic, keep it snackable, stick to one idea, and use reliable sources

Strategic innovationDan SalvaNovember 12, 2013content marketing, infographic, Strategic innovation