One person can tell us how we should think about our brand – your customer. Your brand is your customer experience.
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The brand is no longer what the organization says it is. Rather, the brand is now defined at every touch point. It is your entire customer experience.
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What’s the right story ? It’s the one prospects are showing us they want to hear. Delivered when they’ve demonstrated that they want to hear it.
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Customer experience continues to be a priority for marketers. Here is a collection of insight to help you advance your customer experience efforts.
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The virtual and real worlds won't seamlessly meld in the near future. But the customer experience expectation that the virtual world sets is here today.
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It doesn’t matter how brilliant I may think my idea is. If it ignores what's important to my audience, then it's a bad customer experience.
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Combine creativity with the technology and you have the opportunity to create something exponentially more powerful.
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Customer experience is about understanding what the customer wants throughout their journey and iterating to continuously improve what you're delivering.
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Customer experience mapping uncovers opportunities to offer your prospect great information, tools, and stories that draw them closer to your brand.
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The evidence gathering effort should match the project parameters (budget, timeline, etc). So how do you decide what the customer experience deserves?
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