Sometimes we get so caught up in answering the question that we miss out on solving the problem. That's why you should start with strategy.
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So before we design something. Before we put witty words to paper. Let’s put our creative strategy to the test. Let’s ask these four questions.
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We need more creative people to be great strategists. To understand research. To have a grasp on analytics. And most importantly, to understand the customer journey.
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Fearlessness is that unique ability to willingly accept a challenge knowing full well that there Is a very real risk of failure. But also knowing that what you could potentially gain from the experience could prove invaluable.
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There is one powerful thought that can separate you from all the others. One powerful thought that can draw people to you. This is your undeniable truth.
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Align your efforts with what your prospects want. You’ll discover opportunities to have more meaningful engagements.
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A few tips on how structure and process can help free the mind to create.
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The bottom line is that if you want to cultivate the best ideas, creative restraints and parameters may get you there quicker than total creative freedom.
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Strategy is not sexy, and jumping to execution can be seductive. But the truth is that good strategy always streamlines the process.
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It comes down to a simple rule of thumb: You can't design the experience before you define the experience.
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