A great story is full of magic and wonder. It helps us feel like we can be part of something larger than ourselves. Something that can make a difference.
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We all have our favorite brand or brands. They are the ones that have the ability to connect with us. What is it that they do that builds that connection?
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If you can connect your brand to my aspirations, you'll make a more inspired connection with me than any litany of features could ever create.
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I’m excited about the possibilities. Because now we can spend less time trying to hack a platform, and more time on compelling storytelling.
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It’s nice to step back and think about how our storytelling could have a positive effect on our readers’ lives.
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Cultivating better customers starts with storytelling. Because it allows us to tap into our most powerful marketing tool – our prospects' imagination.
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Going old school means thinking about your storytelling as a campaign. It's an old term from the world of advertising. But it's worth rediscovering.
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You can’t be thankful without first having a sense of humility. And humility is the quality that is at the very core of great brand storytelling.
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There’s room for us to improve how we communicate. Here are 7 tips to help improve the clarity of our writing.
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The 3 “Be’s” help us build an effort with depth and meaning. It’s not one-and-done. It’s an approach the builds reputation, making it stronger with each authentic and helpful story we tell.
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Your readers won’t tell you they have lost confidence. They’ll just stop clicking. Even when you have something valuable to share with them.
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As brand storytellers, our initial job is to grab attention and maintain interest. Sometimes we’re so focused on creating a memorable idea, we inadvertently sacrifice clarity.
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Help your prospects make an emotional connection with your offering and you will make it easier for them to do business with you.
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Answering 3 questions can help quickly determine if a piece of content is worthy of our readers' time.
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f you expect to capture even the smallest space in my brain, you’re going to have to try harder than just detailing the features of your product or service to me.
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Wwriting becomes exponentially more powerful when it incorporates storytelling.
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We all have knowledge and expertise that we have earned through our work. It’s just a matter of giving ourselves credit for what we know and then sharing it with the genuine desire of helping others.
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A big part of effective brand storytelling is simply having the discipline to focus.
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Our visualizations are an important part of the way we communicate. Some would say they are the most important part. Settling for a vague or generic image does a disservice to the insight we are working to deliver.
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Strategy is not sexy, and jumping to execution can be seductive. But the truth is that good strategy always streamlines the process.
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