Every brand has this potential. You simply need to know how to unlock it. Here are four ways to do just that.
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Clarifying a brand purpose can become a savvy strategic move for organizations – unrivaled by any other business strategy.
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If you really want your brand to connect with those you hope to serve, then take a page out of Epictetus' playbook.
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Here are 5 of the most read posts from the first quarter of 2022 covering brand and taking a purpose-driven approach.
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If you spend the time to find the questions, it will begin to become apparent what your brand message should be.
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Major corporations are leaning into purpose. And even though adoption is not ubiquitous, the idea has entered the strategic discussions of companies everywhere.
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What constitutes a powerful purpose? What can it really do for an organization? And how do you go about clarifying one? Here are four rules.
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Profit and purpose are not at odds with each other. Rather, they are mutually catalytic.
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What makes you desirable is what you do for others. When your brand makes this strategic shift, great things start to happen.
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It's time to retire the combative brand language. And allow our words to express the good we hope to do.
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Your brand can do well by doing good. In fact, the best way to do well is to do good.
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Offering invaluable help is arguably the most potent way for your brand to sell.
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It is undeniably compelling when brands change their language to make those they hope to serve the heroes.
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Take all that inward focus and turn it outward and your brand will earn a place in their heads. Do it well enough, and you may even find your way to their hearts.
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This mapping process will help change the way you approach those you hope to serve. It shows you the way to a better brand.
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A brand can’t coerce prospects into helping it reach its goals. We have to help them help us.
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Purpose sets your brand on a mission, creating new clarity. New meaning. And new momentum.
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Wouldn't it be great to inoculate your brand from all the chaos? There is a remedy. It's called purpose.
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If you want your brand to be truly special, you need to lay the foundation. Then you need to let that guide you. Guide you to the kick-ass concept.
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Here are the five most popular posts from this blog over the course of 2021. I hope you find them useful in your pursuit of building a truly exceptional brand.
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