We need to understand those we hope to serve. Understand their emotions. And then find unique ways to connect our brands to those hopes, desires, and aspirations they have.
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Treat aspirations with great care, letting those you hope to serve know that you share common ground when it comes to what they hold dear.
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Purpose isn't just a strategy for the moment. It is a foundational idea that can create sustained success and a lasting legacy.
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It's the brand that demonstrates kindness that stands out and leaves an indelible mark on us.
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Your brand message needs to be relevant and compelling. Here is a six-step process to making that happen.
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How can our brands keep from adding to the noise? Or defaulting to another fear-based message? The answer is love.
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Since this post is launching just days before October 31st, let’s embrace the spirit of the season by exploring four sinister demons that can suck the life out of a brand.
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Spend time on your language, using the 5 characteristics of a great rallying cry to make yours one that inspires.
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Ask how your brand can serve the profound need we all have to feel like what we do matters.
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Select your words carefully and you could give your brand message layers of meaning. And help those you hope to serve feel like they have discovered something special.
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What makes you desirable is what you do for others. When your brand makes this strategic shift, great things start to happen.
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Tapping into the soul of your brand sparks enthusiasm, passion, and loyalty.
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Rediscover the posts that will help our brands capture that spirit of hope.
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This one question can drag us off the hamster wheel and really examine what is at the core of what we are doing. When we do that, we can discover the thing that will transform our brand.
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