Storytelling — Insights

If you want people to do something, give them a plan. If you want people to do something great, give them a story.

Brand storytellingDan SalvaApril 1, 2021Storytelling, Brand

4 ways to create deeper connections with prospects

We need to examine the motivations and emotions that drive our prospects’ irrational decisions..Here are a few good tools to do that.

Brand storytellingDan SalvaMarch 12, 2021Empathy, Brand, Storytelling

Want your brand to be indispensable? Do these 2 things.

Imagine no longer hoping people will tolerate our brand so that we hopefully have the chance to try and engage them. Imagine, instead, them looking forward to what we have to share.

Brand storytellingDan SalvaApril 10, 2019Branding, Storytelling

How to find your most irresistible message

Follow this framework and you’ll go beyond just being clear to being irresistible by telling that story your hero is waiting to hear.

Brand storytellingDan SalvaFebruary 6, 2019Storytelling, Thrust Story Framework

This is hard to say, but PowerPoint isn’t totally to blame.

Yes, PowerPoint sucks. But not as much as giving in to it, cramming it full of unreadable text, illegible boxes and arrows, and heinous clip art.

Strategic innovationDan SalvaJune 20, 2018Storytelling

How to give your brand story a stress test

Go through the exercise. Ask the 3 questions. It will help ensure your most important story is everything it can be.

Brand storytellingDan SalvaApril 1, 2014Brand, Storytelling