After your logo, the most powerful expression of your brand is found in those words that sit there under your logo. Your rallying cry.
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Here are 5 posts that span the last 5 years and offer invaluable insight when it comes to developing a compelling rallying cry.
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It’s time to trade in your taglines for something that potentially holds the power to transform your organization. Your rallying cry.
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Spend time on your language, using the 5 characteristics of a great rallying cry to make yours one that inspires.
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A rallying cry isn't there to explain the brand. It's there to amplify it.
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Your brand purpose can become one of your most valuable assets. But only if people can understand and connect with it. That's why a Rallying Cry is crucial.
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A great rallying cry has reach and resonance. It is no mere tagline. It is exceptional language that can become one of your organization's greatest assets.
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