To unlock the emotional clout of your Big Audacious Meaning, use the medium that engages more of the senses than any other - video.
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We need a reason to care before we want the details of the offer. So lay off the feature-driven branding.
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There is a tsunami of bad video coming. We don’t have to be part of it. In fact, let’s be the other guys. The ones creating killer video content.
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