Insights — dansalva

Do the strategic work when establishing or refreshing your brand. It will ensure you’re creating a brand that means something to those you hope to serve.

BrandingDan SalvaDecember 15, 2023Brand, Brand Strategy

Quit chasing fads and focus on the things that don’t change for your brand

Trends come and go. Fads have an expiration date. There are things that deserve more of your attention and effort. The things that don’t change for your brand.

BrandingDan SalvaDecember 8, 2023Brand

Are you eroding your brand’s value?

Nurturing your brand’s value requires having respect for the work put into the brand. There is just too much at stake to ignore it.

BrandingDan SalvaDecember 1, 2023Brand

4 must-read posts on gratitude

Here is a collection of posts on the value of gratitude in your branding. I hope you enjoy.

BrandingDan SalvaNovember 22, 2023Brand, Gratitude

How big of a role should emotion play in your brand?

While data and analytics are essential, never underestimate the value of a well-crafted emotional connection with your audience.

BrandingDan SalvaOctober 13, 2023Brand

What is brand equity and why is it important?

Brand equity represents the intangible assets that a brand possesses. it is a reflection of how people feel and think about your brand.

BrandingDan SalvaSeptember 29, 2023Brand, Brand Equity

Everything your brand does is branding

You can’t set branding aside. Because, quite frankly, everything your brand does is, well, branding.

BrandingDan SalvaSeptember 21, 2023Brand

EMOTION IS THE MOST POWERFUL BRAND DRIVER

Facts and features may inform. But it's the emotions that will inspire and connect, making your brand more than a choice. Making it a valuable part of the lives of those you hope to serve.

BrandingDan SalvaSeptember 14, 2023Branding

Can kindness be a brand differentiator?

It's the brand that demonstrates kindness that stands out and leaves an indelible mark on us.

BrandingDan SalvaAugust 18, 2023brand

Why you need to understand brand hierarchy

By crafting a thoughtful brand hierarchy, businesses can create invaluable clarity for each of their offerings while building an interconnectedness between all their brands.

BrandingDan SalvaAugust 11, 2023Brand, Brand Hierarchy

The 3 most read brand posts for Q2 2023

This last quarter saw readers gravitating toward posts that explored important fundamentals for creating powerful brand messaging.

BrandingDan SalvaJuly 7, 2023Brand Message, Brand

Don’t underestimate the power of positivity for your brand

When life gets to the point of feeling overwhelming, it becomes clear how much we prefer brands that bring positivity into our lives.

BrandingDan SalvaJune 23, 2023Brand

Just being clear with your brand is not enough.

Those who emphasize clarity alone may be missing out on the bigger opportunity to engage and inspire,

BrandingDan SalvaMay 26, 2023Brand Language

What is a brand personality, why is it important, and how do you create one?

Your brand personality can help define how the brand speaks, acts, and interacts - helping you create a brand that’s more compelling and engaging.

BrandingDan SalvaMay 5, 2023Brand

Define your brand by what you’re not

Sometimes getting people to think about what our brand is requires surprising them with what it is not.

BrandingDan SalvaApril 28, 2023Brand, Brand Position

10x the power of your brand language

Use your brand language to help those you hope to serve feel like you prioritize their needs over your own.

BrandingDan SalvaApril 21, 2023Brand, Brand Language

The 3 most read posts on creating an extraordinary brand from Q1 2023

If we can practice reorienting our thinking, we can begin to create something extraordinary with our brand. Here are 3 posts that provide the guidance.

BrandingDan SalvaApril 6, 2023Brand