The evidence gathering effort should match the project parameters (budget, timeline, etc). So how do you decide what the customer experience deserves?
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Unless we want to compete solely on price, we need to optimize for more than search. We need to optimize for the things that our prospects really want.
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Asking a Beautiful Question feels positive while being a disruptor feels negative. Being negative is easy. Being engaging and inclusive takes work.
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Understand the numbers and the humans who generate those numbers. In the future, it will become the price to play in marketing.
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Behavioral study can unlock some valuable strategic direction. There are some simple ways to get started. See what it can do for your efforts
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Generating quality leads takes focus and strategy. Here are four steps that can help add that to your efforts to connect with those quality leads.
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We need more creative people to be great strategists. To understand research. To have a grasp on analytics. And most importantly, to understand the customer journey.
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If there is one axiom that captures the monumental shift in marketing it’s this: It’s no longer about selling to your prospects, it’s about helping them buy.
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Being 'creative' is not a luxury to a business. It's an economic necessity.
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Doodling got a bad rap. Characterized as an absent-minded activity of the perpetually distracted. But recent research is giving new biz cred to doodling.
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It's okay to be an expert. But being an expert is defined by what you do. Not by some cute (and somewhat annoying) self-given title like 'guru'.
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Fearlessness is that unique ability to willingly accept a challenge knowing full well that there Is a very real risk of failure. But also knowing that what you could potentially gain from the experience could prove invaluable.
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There is one powerful thought that can separate you from all the others. One powerful thought that can draw people to you. This is your undeniable truth.
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Align your efforts with what your prospects want. You’ll discover opportunities to have more meaningful engagements.
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There are a lot of people out there who can design. And honestly, It's easy to make things pretty. It takes a little bit of genius to make them beautiful and meaningful.
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The bottom line is that if you want to cultivate the best ideas, creative restraints and parameters may get you there quicker than total creative freedom.
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With just a weekend to create and build, the hackathon format creates a unique environment. There's lots of learning to take away from working in this environment.
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I can’t think of a better way to spend time than being part of something elegant and meaningful.
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It's easy to think that specializing limits the opportunities you'll have. But the opposite is actually true.
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To strengthen your infographic, keep it snackable, stick to one idea, and use reliable sources
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