Insights — dansalva

Is your brand built on combative military language?

It's time to retire the combative brand language. And allow our words to express the good we hope to do.

Strategic innovationDan SalvaMarch 12, 2022Brand, Brand language

A brand purpose lesson inside a jar of mayonnaise

Your brand can do well by doing good. In fact, the best way to do well is to do good.

Strategic innovationDan SalvaMarch 5, 2022Brand Purpose, Big Audacious Meaning

Bold brand move: serving not selling

Offering invaluable help is arguably the most potent way for your brand to sell.

Strategic innovationDan SalvaFebruary 25, 2022Brand

An easy brand language change that can make you irresistible

It is undeniably compelling when brands change their language to make those they hope to serve the heroes.

Strategic innovationDan SalvaFebruary 18, 2022Brand

This one sign reveals brand purpose posers

Take all that inward focus and turn it outward and your brand will earn a place in their heads. Do it well enough, and you may even find your way to their hearts.

Strategic innovationDan SalvaFebruary 10, 2022Brand, Purpose

How to get to a better brand? There’s a map.

This mapping process will help change the way you approach those you hope to serve. It shows you the way to a better brand.

Strategic innovationDan SalvaFebruary 5, 2022Brand, customer journey mappng

Want a better brand? Stop interrupting.

A brand can’t coerce prospects into helping it reach its goals. We have to help them help us.

Strategic innovationDan SalvaJanuary 28, 2022Brand

How meaning creates momentum for your brand

Purpose sets your brand on a mission, creating new clarity. New meaning. And new momentum.

Strategic innovationDan SalvaJanuary 21, 2022Brand Purpose

How purpose will get your brand off the hamster wheel

Wouldn't it be great to inoculate your brand from all the chaos? There is a remedy. It's called purpose.

Strategic innovationDan SalvaJanuary 14, 2022Purpose

How to discover your brand concept

If you want your brand to be truly special, you need to lay the foundation. Then you need to let that guide you. Guide you to the kick-ass concept.

Strategic innovationDan SalvaJanuary 7, 2022Brand Purpose, Brand, Brand Position

5 of the most read posts on brand and purpose from 2021

Here are the five most popular posts from this blog over the course of 2021. I hope you find them useful in your pursuit of building a truly exceptional brand.

Strategic innovationDan SalvaDecember 29, 2021Brand, Purpose