Insights — dansalva

Why you need to understand brand hierarchy

By crafting a thoughtful brand hierarchy, businesses can create invaluable clarity for each of their offerings while building an interconnectedness between all their brands.

BrandingDan SalvaAugust 11, 2023Brand, Brand Hierarchy

The 3 most read brand posts for Q2 2023

This last quarter saw readers gravitating toward posts that explored important fundamentals for creating powerful brand messaging.

BrandingDan SalvaJuly 7, 2023Brand Message, Brand

Don’t underestimate the power of positivity for your brand

When life gets to the point of feeling overwhelming, it becomes clear how much we prefer brands that bring positivity into our lives.

BrandingDan SalvaJune 23, 2023Brand

Just being clear with your brand is not enough.

Those who emphasize clarity alone may be missing out on the bigger opportunity to engage and inspire,

BrandingDan SalvaMay 26, 2023Brand Language

What is a brand personality, why is it important, and how do you create one?

Your brand personality can help define how the brand speaks, acts, and interacts - helping you create a brand that’s more compelling and engaging.

BrandingDan SalvaMay 5, 2023Brand

Define your brand by what you’re not

Sometimes getting people to think about what our brand is requires surprising them with what it is not.

BrandingDan SalvaApril 28, 2023Brand, Brand Position

10x the power of your brand language

Use your brand language to help those you hope to serve feel like you prioritize their needs over your own.

BrandingDan SalvaApril 21, 2023Brand, Brand Language

The 3 most read posts on creating an extraordinary brand from Q1 2023

If we can practice reorienting our thinking, we can begin to create something extraordinary with our brand. Here are 3 posts that provide the guidance.

BrandingDan SalvaApril 6, 2023Brand

The elusive catalyst that fuels your brand’s momentum

A funny thing happens when you capture your brand’s thrust. It creates a propulsion for your brand. It creates thrust that drives momentum.

BrandingDan SalvaMarch 31, 2023Brand, Thrust

Don’t be a mean brand

Don’t position your brand against someone or something. Position yourself for someone or something.

BrandingDan SalvaMarch 24, 2023Brand, Challenger Brand

5 things to avoid when developing a brand

Great branding is as much about avoiding the mistakes as it is about making the right decisions.

BrandingDan SalvaMarch 18, 2023Brand, Branding

4 diabolical brand killers

Since this post is launching just days before October 31st, let’s embrace the spirit of the season by exploring four sinister demons that can suck the life out of a brand.

BrandingDan SalvaOctober 27, 2022brand