Your brand is more than a logo. It's a story waiting to be told. Make it one that your audience will remember.
Read More
By combining a strong differentiation strategy with distinctive visuals and story, you can ensure your brand stands tall in any crowded marketplace.
Read More
If you’re constantly building new features but not building your brand, you’re fighting a losing battle against your competitors.
Read More
Subtraction isn't about losing something. It’s about choosing what matters most for your brand and letting go of the rest. By embracing the power of less, you can create space for more.
Read More
The best thing about passion is that any brand can tap into it. It’s not exclusive to mega-brands or sports brands or any other.
Read More
After your logo, the most powerful expression of your brand is found in those words that sit there under your logo. Your rallying cry.
Read More
It’s not enough to expose people to your message. You have to give them a meaningful reason to care if you want to engage them.
Read More
We have to change our inclination from enumerating the rational things and thinking it’s enough to rely on the lightweight brand benefits.
Read More
It can be easy to forget the power that brand equity has in gaining, retaining, and nurturing customers.
Read More
Treat aspirations with great care, letting those you hope to serve know that you share common ground when it comes to what they hold dear.
Read More
The evolution of branding in 2024 will be marked by a fusion of technology and prospect-centric strategies.
Read More
Do the strategic work when establishing or refreshing your brand. It will ensure you’re creating a brand that means something to those you hope to serve.
Read More
Trends come and go. Fads have an expiration date. There are things that deserve more of your attention and effort. The things that don’t change for your brand.
Read More
Nurturing your brand’s value requires having respect for the work put into the brand. There is just too much at stake to ignore it.
Read More
Here is a collection of posts on the value of gratitude in your branding. I hope you enjoy.
Read More
While data and analytics are essential, never underestimate the value of a well-crafted emotional connection with your audience.
Read More
Brand equity represents the intangible assets that a brand possesses. it is a reflection of how people feel and think about your brand.
Read More
You can’t set branding aside. Because, quite frankly, everything your brand does is, well, branding.
Read More
Facts and features may inform. But it's the emotions that will inspire and connect, making your brand more than a choice. Making it a valuable part of the lives of those you hope to serve.
Read More
It's the brand that demonstrates kindness that stands out and leaves an indelible mark on us.
Read More