If your attention is focused on your potential believers, you're on your way to taking that leap. To shifting your paradigm to a movement.
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Purpose draws us in and make us feel like there’s something larger that we can be part of. That creates an unparalleled connection with potential believers.
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It is an incredible feeling to believe you are part of a movement or on a quest with likeminded individuals. Create that and watch the passion take hold.
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If we want people to care, we need to start connecting with those things that feel personal. Things that have a meaningful purpose.
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It is a unique spot to occupy – when you are create purpose that has everyone on the team amped up and the marketplace knocking at your door.
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Get it to the point where you create a simple statement that causes goosebumps. A defining thought that makes your heart skip a beat.
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We must continue to create a dialogue around the power of the purpose, and to celebrate those that are proving that money and meaning fuel each other.
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Embracing a brand purpose can feel a little unsettling. It can feel a little irrational. But that may just be the most valuable thing about it.
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Connecting with and supporting our believers’ sense of hope may be one of the most powerful and noble things we can do with a brand.
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Using the 5 “Why’s” technique is a great way to get to your Big Audacious Meaning - or brand purpose.
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We can’t overestimate the impact our people have on determining the success of our Big Audacious Meaning. They are our most valuable set of brand believers.
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Offering great help (content) is a powerful strategy. If you are generous, we’ll become your advocate. And who knows. We may even become your evangelist..
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Your brand purpose will become a fundamental principle for your organization. And help keep you from falling victim to those SEO shenanigans.
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A brand can do both. Make meaning and money. Purpose and profit. Leading brands are proving it. It takes a servant’s heart. A real desire to help.
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Your brand needs a purpose. Purpose is a compass. It helps guide what your brand says. More importantly, it helps guide what your brand does.
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More organizations are starting to understand the ability of purpose to drive company profitability – that by doing good, your organization can do better.
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The presentation of your content is crucial. Remember, great content is incredibly insightful stuff that’s incredibly easy to consume.
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Discovering your brand purpose can be an incredibly energizing experience for your organization. But it can be damaging if you do nothing with it.
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To unlock the emotional clout of your Big Audacious Meaning, use the medium that engages more of the senses than any other - video.
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Doing good is not some corporate responsibility that we have to fulfill. Bringing meaning into the equation is a strategic growth initiative.
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