When a customer feels this value behind the brand value, you get elevated. You create a brand that is not just successful, but truly beloved.
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How can our brands keep from adding to the noise? Or defaulting to another fear-based message? The answer is love.
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There is something about our brands that can have a big impact on those we hope to serve. If we identify that special something, we can create an irresistibility that is priceless.
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What does it take to get to a deep and meaningful purpose? Here’s a short quiz on unleashing the power of purpose.
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Invest time in your brand story. Make it extraordinary. Because it will pay the greatest dividends of any of your brand work.
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It is the answer that too few brands take the time to understand. But it is one of the most desirable things to their prospects.
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Figure out the emotional connection you can make with those you hope to serve. It’s the first thing your prospects want from you.
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Over the past quarter, readers overwhelmingly gravitated to these 3 posts. There are common themes of empathy and selfless help that make brands successful.
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Let’s quit spending our time on the what and start sharing the why. And start spreading the joy.
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Your brand purpose helps drive profit. And profit helps advance brand purpose.
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Resist the urge to add and embrace the challenge to explore what you can subtract. I promise you that the effort will multiply your impact.
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There is an art to responsibly guiding clients through the process of adopting a new brand. Here are 5 tips.
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The world needs it. Those you hope to serve will appreciate it. Now is the time for your brand to share the gratitude.
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When you do this, you are no longer just a vendor to them. You are a brand that helps in the pursuit of something that has great meaning to them.
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It is a selfish act for a brand to use fear as a motivator. Using inspiration, on the other hand, is an act of love.
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It doesn’t matter if you’re launching a brand or reinventing one. If you want to create something truly special. Clarify why you are.
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Since this post is launching just days before October 31st, let’s embrace the spirit of the season by exploring four sinister demons that can suck the life out of a brand.
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It’s time to trade in your taglines for something that potentially holds the power to transform your organization. Your rallying cry.
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Empathy may very well be the most overlooked trait of exceptional brands. Look at how you might cultivate yours. It could become your superpower.
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Elevate above the category of a problem-solver. Elevate yourself to the status of a brand that helps them achieve something near and dear to them.
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