Insights — dansalva

4 must-read posts on gratitude

Here is a collection of posts on the value of gratitude in your branding. I hope you enjoy.

BrandingDan SalvaNovember 22, 2023Brand, Gratitude

It’s time to take thankfulness to the next level

If you’re sending out a lone thankfulness message in November, you’re missing a bigger opportunity.

Strategic innovationDan SalvaNovember 16, 2023Brand, thankfulness

Is journey mapping worth it?

Customer journey maps remain indispensable tools for enhancing customer experiences, aligning teams, and driving innovation.

Strategic innovationDan SalvaNovember 8, 2023Customer journey mapping

How to achieve brand enchantment – the power of the purpose-driven story

A purpose-driven brand story fosters an emotional investment and ignites passion in those you hope to serve. It’s what makes a brand enchanting.

Strategic innovationDan SalvaNovember 2, 2023Brand Purpose, Purpose-driven brand

5 misconceptions about bringing purpose into your branding

When organizations move past these misconceptions, they unlock the true potential of purpose-driven branding.

Strategic innovationDan SalvaOctober 27, 2023purpose, Brand Purpose

How purpose can revolutionize your brand

Purpose isn't just a strategy for the moment. It is a foundational idea that can create sustained success and a lasting legacy.

Strategic innovationDan SalvaOctober 20, 2023brand, purpose

How big of a role should emotion play in your brand?

While data and analytics are essential, never underestimate the value of a well-crafted emotional connection with your audience.

BrandingDan SalvaOctober 13, 2023Brand

The 3 most read brand posts for Q3 2023

Over the last quarter, posts covering how to strengthen your brand commanded readers’ attention. Here is a recap

Dan SalvaOctober 7, 2023

What is brand equity and why is it important?

Brand equity represents the intangible assets that a brand possesses. it is a reflection of how people feel and think about your brand.

BrandingDan SalvaSeptember 29, 2023Brand, Brand Equity

Everything your brand does is branding

You can’t set branding aside. Because, quite frankly, everything your brand does is, well, branding.

BrandingDan SalvaSeptember 21, 2023Brand

EMOTION IS THE MOST POWERFUL BRAND DRIVER

Facts and features may inform. But it's the emotions that will inspire and connect, making your brand more than a choice. Making it a valuable part of the lives of those you hope to serve.

BrandingDan SalvaSeptember 14, 2023Branding

Do You Know Your Brand's WIIFM?

Understanding your customers' WIIFM puts those you hope to serve at the center of your brand strategy, allowing you to consistently address their needs and desires.

Strategic innovationDan SalvaSeptember 8, 2023Brand, Brand Strategy

5 C’s for building remarkable content

To create remarkable content – Embrace clarity. Infuse consequential value. Find the captivating emotions. Add your unique charm. And maintain unwavering consistency.

Content MarketingDan SalvaAugust 31, 2023Content

Why you should simplify your writing (even to a technical audience)

Simplicity doesn't mean sacrificing depth. It’s not about reducing. It’s about amplifying so that those you are hoping to reach will be engaged and maybe even inspired.

Brand storytellingDan SalvaAugust 24, 2023Writing, Marketing, Branding

Can kindness be a brand differentiator?

It's the brand that demonstrates kindness that stands out and leaves an indelible mark on us.

BrandingDan SalvaAugust 18, 2023brand

Why you need to understand brand hierarchy

By crafting a thoughtful brand hierarchy, businesses can create invaluable clarity for each of their offerings while building an interconnectedness between all their brands.

BrandingDan SalvaAugust 11, 2023Brand, Brand Hierarchy