Maybe it’s time to get with your sales colleagues and create something you’ll both feel good about.
Read More
We have to change our inclination from enumerating the rational things and thinking it’s enough to rely on the lightweight brand benefits.
Read More
It can be easy to forget the power that brand equity has in gaining, retaining, and nurturing customers.
Read More
Treat aspirations with great care, letting those you hope to serve know that you share common ground when it comes to what they hold dear.
Read More
Focus on understanding the disconnect and you’ll begin to understand how your brand can help them bridge that gap between what they say and do.
Read More
The evolution of branding in 2024 will be marked by a fusion of technology and prospect-centric strategies.
Read More
Over the 4th quarter of 2023, posts covering brand and purpose commanded readers’ attention. Here is a recap
Read More
A great brand can change everything for an organization. The same goes for your purpose. Imagine what happens when you wed the two.
Read More
Do the strategic work when establishing or refreshing your brand. It will ensure you’re creating a brand that means something to those you hope to serve.
Read More
Trends come and go. Fads have an expiration date. There are things that deserve more of your attention and effort. The things that don’t change for your brand.
Read More
Nurturing your brand’s value requires having respect for the work put into the brand. There is just too much at stake to ignore it.
Read More
Here is a collection of posts on the value of gratitude in your branding. I hope you enjoy.
Read More
If you’re sending out a lone thankfulness message in November, you’re missing a bigger opportunity.
Read More
Customer journey maps remain indispensable tools for enhancing customer experiences, aligning teams, and driving innovation.
Read More
A purpose-driven brand story fosters an emotional investment and ignites passion in those you hope to serve. It’s what makes a brand enchanting.
Read More
When organizations move past these misconceptions, they unlock the true potential of purpose-driven branding.
Read More
Purpose isn't just a strategy for the moment. It is a foundational idea that can create sustained success and a lasting legacy.
Read More
While data and analytics are essential, never underestimate the value of a well-crafted emotional connection with your audience.
Read More
Over the last quarter, posts covering how to strengthen your brand commanded readers’ attention. Here is a recap
Read More
Brand equity represents the intangible assets that a brand possesses. it is a reflection of how people feel and think about your brand.
Read More