You can’t set branding aside. Because, quite frankly, everything your brand does is, well, branding.
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Facts and features may inform. But it's the emotions that will inspire and connect, making your brand more than a choice. Making it a valuable part of the lives of those you hope to serve.
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Understanding your customers' WIIFM puts those you hope to serve at the center of your brand strategy, allowing you to consistently address their needs and desires.
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To create remarkable content – Embrace clarity. Infuse consequential value. Find the captivating emotions. Add your unique charm. And maintain unwavering consistency.
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Simplicity doesn't mean sacrificing depth. It’s not about reducing. It’s about amplifying so that those you are hoping to reach will be engaged and maybe even inspired.
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It's the brand that demonstrates kindness that stands out and leaves an indelible mark on us.
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By crafting a thoughtful brand hierarchy, businesses can create invaluable clarity for each of their offerings while building an interconnectedness between all their brands.
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It's easy to overlook the profound impact a simple brand purpose can have.
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Positioning can be a great tool. As long as you remember that, even though it is your brand’s positioning, it’s really not about you.
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The lowly case study is an underappreciated brand tool. Here’s why.
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Are you ready to make your brand more relevant and meaningful to those you hope to serve? Here are some ways to make that happen.
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This last quarter saw readers gravitating toward posts that explored important fundamentals for creating powerful brand messaging.
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A Big Audacious Meaning will give you direction. It will give you joyous motivation. And it will make the whole journey more meaningful. When do you want to make that a reality for you and your brand?
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When life gets to the point of feeling overwhelming, it becomes clear how much we prefer brands that bring positivity into our lives.
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People don’t just want to buy. They want to buy in. This is why your story is invaluable.
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You can choose to view AI as the thing that will end your career - or the tool that you will wield to do incredible things.
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Simply ask two questions before you post another shred of brand content.
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Those who emphasize clarity alone may be missing out on the bigger opportunity to engage and inspire,
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Your brand message needs to be relevant and compelling. Here is a six-step process to making that happen.
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The brands that so easily abandon their purpose-driven approach are the ones that need to go.
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