You can choose to view AI as the thing that will end your career - or the tool that you will wield to do incredible things.
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We need to be careful when communicating urgency and scarcity. Those marketing messages have to come from a place of caring and helping.
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We need to embrace the power of our words to spark the imagination. To trigger surprise and delight. To even inspire those we hope to serve.
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Here are three things we can do to protect our reputation and improve the chances of winning readers’ attention.
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A big part of effective brand storytelling is simply having the discipline to focus.
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It’s a challenge to keep up and tough to know where to focus your efforts at times. Among this ever-shifting landscape, one thing remains constant – the qualities that define how you craft written content.
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The qualities of a quality writer – journalistic, visual, imaginative, fearless, resourceful, curious, and collaborative.
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