storytelling — Insights

3 ways to use stories to power up your brand

The best selling is done through helping. This is where stories can become invaluable.

Brand storytellingDan SalvaAugust 4, 2021storytelling

Data is important. But maybe it shouldn't lead the conversation about how we should design the engagement for prospects.

Brand storytellingDan SalvaMarch 19, 2021Brand, storytelling

Let’s get all sticky up in here

If we want our message to be sticky, we have to figure out how to deliver something relevant to our brand, meaningful to our prospects, and incredibly engaging to those we hope to serve.

Strategic innovationDan SalvaMay 23, 2018storytelling

Great storytelling is built for the rinse and repeat cycle.

We all can create meaningful and moving storytelling when we understand the purpose our brand can amplify in the lives of the people we hope to serve.

Strategic innovationDan SalvaMay 17, 2018storytelling, Brand purpose

Must. Press. This. Button. (3 secrets to an irresistible appeal.)

You know that feeling you get when you just have to click that button? We’ve all been there. It can almost feel futile to resist the appeal.

Strategic innovationDan SalvaNovember 8, 2017Appeal, storytelling

Want your storytelling to be awesome? Ask this one question.

This simple question can uncover those things that can guide us to that awesome storytelling that we're striving to achieve.

Strategic innovationDan SalvaAugust 30, 2017storytelling

Storytelling is dead! Seriously?

Storytelling is still incredibly powerful. Anybody who says otherwise doesn’t know how to do it effectively, or is just trying to get a rise out of you.

Brand storytellingDan SalvaAugust 14, 2015Brand Story, storytelling

Death before disco and the value of storytelling

When you create the opportunity for storytelling, you create extraordinary value that can boost the asking price of your offering.

Brand storytellingDan SalvaJuly 24, 2015brand value, storytelling

Getting the tools out of the way of the storytelling

I’m excited about the possibilities. Because now we can spend less time trying to hack a platform, and more time on compelling storytelling.

Brand storytellingDan SalvaApril 2, 2015brand storytelling, storytelling

Want better customers? Start with better storytelling.

Cultivating better customers starts with storytelling. Because it allows us to tap into our most powerful marketing tool – our prospects' imagination.

Brand storytellingDan SalvaDecember 17, 2014brand storytelling, storytelling

Brand storytelling in 7 words

The wonder creates delight. And when the story of it is revealed with skill and care, it can conjure a powerful bond between you and your audience.

The danger of shiny things - part 2

There is a discovery process that you can follow to help define your brand story. And ensure you're delivering experiences worth experiencing.

The danger of shiny things - part 1

If we focus just on the shiny things, we won't be giving our prospects the compelling story that leads to purchase consideration. In other words, we give them only eye candy.

7 qualities of a quality writer

The qualities of a quality writer – journalistic, visual, imaginative, fearless, resourceful, curious, and collaborative.

Blog like a Buddhist

Is your blog balancing the rational and emotional to arrive a real insight that can make a difference for your reader? It would be wise to do so.

Using storytelling to evangelize a cause

When you add storytelling to the mix, you have the potential to go beyond promoting a cause to creating a movement.