With this kind of focus, you’ll find yourself less likely to get overwhelmed while feeling like your producing helpful content that matters to your audience
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'Helping' is always more powerful than 'selling'.
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Answer this question and you’ll be developing valuable content. More importantly, you’ll be making it easy for your customers to do business with you.
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With the year coming to a close, it's natural to see a lot of good posts that will help you plan your efforts for the new year. I have pulled out 5 that impressed me.
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Before you begin your next effort, get deep into your most critical interaction. Then prepare to write your next great brand story.
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The wonder creates delight. And when the story of it is revealed with skill and care, it can conjure a powerful bond between you and your audience.
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A smart story will get recommended and passed along. To make sure your story has this kind of juice, ask the four questions.
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There is a discovery process that you can follow to help define your brand story. And ensure you're delivering experiences worth experiencing.
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If we focus just on the shiny things, we won't be giving our prospects the compelling story that leads to purchase consideration. In other words, we give them only eye candy.
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It's just as important to know what doesn't need saying. And, to know when to stop.
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The qualities of a quality writer – journalistic, visual, imaginative, fearless, resourceful, curious, and collaborative.
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Storytelling offers the opportunity to find the point behind the information. To find the insight that informs and educates. Storytelling can go beyond "content" to deliver real value to the lives of your audience, and give them a reason to stay connected to you.
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Is your blog balancing the rational and emotional to arrive a real insight that can make a difference for your reader? It would be wise to do so.
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When you add storytelling to the mix, you have the potential to go beyond promoting a cause to creating a movement.
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The key is to start simple. Consider using a question and answer format blog post. The quotes and soundbites you unlock can be repurposed across the spectrum of social channels. Most importantly, it can be the catalyst for unleashing your content marketing.
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This is a simply brilliant use of data illustration. Moreover, it builds a compelling brand story and makes it very personal for the user.
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