Insights — dansalva

There is a cacophony of screaming that surrounds us. Have the audacity to leave the negative space untouched.

Brand storytelling, User ExperienceDan SalvaAugust 20, 2013brand storytelling, user experience, UX

Brand relevance. Or, why nobody wants a wacky bank.

If your tactic doesn't look like your brand, feel like your brand, sound like your brand, and act like your brand, you're just confusing people.

Brand storytelling, User ExperienceDan SalvaJuly 30, 2013Brand relevance, brand storytelling, Strategic marketing

The most critical interaction

Before you begin your next effort, get deep into your most critical interaction. Then prepare to write your next great brand story.

Brand storytelling, Content MarketingDan SalvaJuly 19, 2013brand storytelling, content marketing, most critical interaction

Stop yelling at me

There is one positive thing that comes from the yelling. It makes me want to do everything I can to make sure I'm never yelling at you.

Brand storytellingDan SalvaJune 26, 2013brand storytelling, user experience

Be simple. Be awesome.

It is hard, hard work to be simple. But worth it. Because simple can be awesome.

Brand storytelling, Strategic innovation, User ExperienceDan SalvaJune 16, 2013brand storytelling, user experience, UX

A quick illustration for improving user experience

Wwe need to be vigilant when it comes to our user experiences.

Strategic innovation, User ExperienceDan SalvaJune 5, 2013Strategic marketing, user experience, UX

Brand storytelling in 7 words

The wonder creates delight. And when the story of it is revealed with skill and care, it can conjure a powerful bond between you and your audience.

Brand storytelling, Content MarketingDan SalvaMay 29, 2013brand storytelling, storytelling, Strategic innovation

4 questions to make your story unique

A smart story will get recommended and passed along. To make sure your story has this kind of juice, ask the four questions.

Brand storytelling, Content MarketingDan SalvaMay 22, 2013brand storytelling, content marketing, interactive marketing, Strategic innovation

Who are more valuable – left brainers or right brainers?

If you have the inclination to conceptualize as well as analyze, then embrace both sides of your brain. Because the future needs more people like you.

Strategic innovationDan SalvaMay 15, 2013brand storytelling, credible insight, insight, marketing innovators, Marketing strategic, Strategic concept, Strategic innovation, Strategic marketing, Strategic thinking

The danger of shiny things - part 2

There is a discovery process that you can follow to help define your brand story. And ensure you're delivering experiences worth experiencing.

Brand storytelling, Content MarketingDan SalvaMay 7, 2013brand storytelling, content marketer, content marketing, credible insight, digital experience, interactive marketing, storytelling, user experience, UX

The danger of shiny things - part 1

If we focus just on the shiny things, we won't be giving our prospects the compelling story that leads to purchase consideration. In other words, we give them only eye candy.

Brand storytelling, Content MarketingDan SalvaApril 29, 2013brand storytelling, content marketer, content marketing, digital experience, interactive, interactive marketing, storytelling, user experience, UX

Striving for an elegant user experience

It's just as important to know what doesn't need saying. And, to know when to stop.

Brand storytelling, Content MarketingDan SalvaApril 18, 2013brand storytelling, content marketing, data illustration, data visualization, Edward Tufte, insight, user experience

7 qualities of a quality writer

The qualities of a quality writer – journalistic, visual, imaginative, fearless, resourceful, curious, and collaborative.

Brand storytelling, Content MarketingDan SalvaApril 12, 2013brand storytelling, content marketer, content marketing, insight, storytelling, writer, writing

Content marketing needs more storytelling

Storytelling offers the opportunity to find the point behind the information. To find the insight that informs and educates. Storytelling can go beyond "content" to deliver real value to the lives of your audience, and give them a reason to stay connected to you.

Brand storytelling, Content MarketingDan SalvaApril 5, 2013brand storytelling, content marketer, content marketing, credible insight, data illustration, insight

Blog like a Buddhist

Is your blog balancing the rational and emotional to arrive a real insight that can make a difference for your reader? It would be wise to do so.

Brand storytelling, Content MarketingDan SalvaMarch 29, 2013brand storytelling, content marketer, content marketing, credible insight, insight, storytelling, wise mind

Using storytelling to evangelize a cause

When you add storytelling to the mix, you have the potential to go beyond promoting a cause to creating a movement.

Brand storytelling, Content MarketingDan SalvaMarch 7, 2013brand storytelling, content marketing, data illustration, insight, storytelling

Unlocking your content marketing

The key is to start simple. Consider using a question and answer format blog post. The quotes and soundbites you unlock can be repurposed across the spectrum of social channels. Most importantly, it can be the catalyst for unleashing your content marketing.

Brand storytelling, Content MarketingDan SalvaMarch 4, 2013brand storytelling, content marketing

Getting inventive with data illustration

This is a simply brilliant use of data illustration. Moreover, it builds a compelling brand story and makes it very personal for the user.

Content MarketingDan SalvaFebruary 27, 2013brand storytelling, content marketing, data illustration