Insights — dansalva

Are you passionate about the difference your brand can make?

A vague or lofty brand purpose statement just won't cut it. You need to let people know how they can join you in making a difference.

Strategic innovationDan SalvaJuly 29, 2022Brand Purpose, Purpose

We need fewer slogans and more rallying cries

A rallying cry isn't there to explain the brand. It's there to amplify it.

BrandingDan SalvaJuly 21, 2022Brand Purpose, Rallying Cry

Use this one simple word to explain the concept of brand purpose.

It is a valuable bit of shorthand, delivering a meaningful and memorable way for everyone to understand what embracing brand purpose is all about.

Strategic innovationDan SalvaJuly 15, 2022Brand Purpose

The quarter's most read posts on brand and purpose

It's always interesting to see what is getting the most attention over the course of the quarter. It gives us all insight into what topics readers are finding most important

Strategic innovationDan SalvaJuly 7, 2022Brand, Purpose

Understanding features, benefits, and the brand magnet

Connect with why we should care and you’ll carve out that little corner in our brains for your brand.

Strategic innovationDan SalvaJuly 1, 2022Brand, Purpose

Are you creating a trust deficit with your brand?

When you focus on them first, they begin to view you as a valuable resource. And a helpful ally. When this happens, that elusive trust forms.

Strategic innovationDan SalvaJune 24, 2022Brand

All else being equal, the purpose-driven brand wins

Leave purpose out of the equation and you walk away from arguably the most powerful factor in helping people make a decision to engage with you.

Strategic innovationDan SalvaJune 16, 2022Purpose, Brand Purpose

The secret to getting them to like and trust your brand

Ask how your brand can serve the profound need we all have to feel like what we do matters.

Strategic innovationDan SalvaJune 11, 2022brand, Big Audacious Meaning

FOMO vs. inspiration. What serves your brand better?

Inspiration and meaning serve a deeper need we all have. And in doing so, create an irresistible gravitational pull for a brand that we willingly succumb to.

Strategic innovationDan SalvaJune 2, 2022Brand, Purpose

Feeling the brand love

Become more outward-focused. More servant-oriented. And you’ll become more appealing to all those we hope to serve.

Strategic innovationDan SalvaMay 28, 2022Brand, Branding

Why your brand message should be like an onion

Select your words carefully and you could give your brand message layers of meaning. And help those you hope to serve feel like they have discovered something special.

Brand storytellingDan SalvaMay 20, 2022brand

4 ways to improve your brand message today

Every brand has this potential. You simply need to know how to unlock it. Here are four ways to do just that.

Strategic innovationDan SalvaMay 13, 2022Brand

The costly assumption about brand purpose

Clarifying a brand purpose can become a savvy strategic move for organizations – unrivaled by any other business strategy.

Strategic innovationDan SalvaMay 6, 2022brand purpose

Unlock this brand superpower

If you really want your brand to connect with those you hope to serve, then take a page out of Epictetus' playbook.

Strategic innovationDan SalvaApril 30, 2022Brand, Marketing

5 of the most read posts on brand and purpose so far this year.

Here are 5 of the most read posts from the first quarter of 2022 covering brand and taking a purpose-driven approach.

Strategic innovationDan SalvaApril 21, 2022Brand, Purpose

Ask this one question to make your brand more relevant

If you spend the time to find the questions, it will begin to become apparent what your brand message should be.

Brand storytellingDan SalvaApril 16, 2022Brand, Brand Story

Purpose can move you from incremental progress to exponential gains

Major corporations are leaning into purpose. And even though adoption is not ubiquitous, the idea has entered the strategic discussions of companies everywhere.

Strategic innovationDan SalvaApril 8, 2022Purpose