Insights — dansalva

What is a brand personality, why is it important, and how do you create one?

Your brand personality can help define how the brand speaks, acts, and interacts - helping you create a brand that’s more compelling and engaging.

BrandingDan SalvaMay 5, 2023Brand

Define your brand by what you’re not

Sometimes getting people to think about what our brand is requires surprising them with what it is not.

BrandingDan SalvaApril 28, 2023Brand, Brand Position

10x the power of your brand language

Use your brand language to help those you hope to serve feel like you prioritize their needs over your own.

BrandingDan SalvaApril 21, 2023Brand, Brand Language

What’s the connection between your brand purpose and your brand position?

Every brand has the potential to contribute more than just an emotional benefit. Find it. Clarify it. And then connect it to your position.

Strategic innovationDan SalvaApril 15, 2023Brand, Position, Purpose

The 3 most read posts on creating an extraordinary brand from Q1 2023

If we can practice reorienting our thinking, we can begin to create something extraordinary with our brand. Here are 3 posts that provide the guidance.

BrandingDan SalvaApril 6, 2023Brand

The elusive catalyst that fuels your brand’s momentum

A funny thing happens when you capture your brand’s thrust. It creates a propulsion for your brand. It creates thrust that drives momentum.

BrandingDan SalvaMarch 31, 2023Brand, Thrust

Don’t be a mean brand

Don’t position your brand against someone or something. Position yourself for someone or something.

BrandingDan SalvaMarch 24, 2023Brand, Challenger Brand

5 things to avoid when developing a brand

Great branding is as much about avoiding the mistakes as it is about making the right decisions.

BrandingDan SalvaMarch 18, 2023Brand, Branding

What if we can’t live up to a purpose-driven brand?

Purpose is not like an offering that you develop and launch. Think of it more as an evolution. Or better yet, a journey.

Strategic innovationDan SalvaMarch 10, 2023Brand Purpose

Why every brand should clarify the benefit of its benefit

Get to your benefit of the benefit and your brand will move from their heads to their hearts.

Strategic innovationDan SalvaMarch 3, 2023Brand, Purpose

The secrets to creating a killer brand rallying cry

Here are 5 posts that span the last 5 years and offer invaluable insight when it comes to developing a compelling rallying cry.

Strategic innovationDan SalvaFebruary 24, 2023Rallying Cry

Finding the value behind your brand's value

When a customer feels this value behind the brand value, you get elevated. You create a brand that is not just successful, but truly beloved.

Strategic innovationDan SalvaFebruary 17, 2023Brand

Why love should be driving your brand

How can our brands keep from adding to the noise? Or defaulting to another fear-based message? The answer is love.

Strategic innovationDan SalvaFebruary 10, 2023brand

What is the magic of your brand?

There is something about our brands that can have a big impact on those we hope to serve. If we identify that special something, we can create an irresistibility that is priceless.

Strategic innovationDan SalvaFebruary 3, 2023Brand

Test your knowledge on unleashing the power of purpose

What does it take to get to a deep and meaningful purpose? Here’s a short quiz on unleashing the power of purpose.

Strategic innovationDan SalvaJanuary 28, 2023Big Audacious Meaning, Purpose

Your story is your greatest brand asset

Invest time in your brand story. Make it extraordinary. Because it will pay the greatest dividends of any of your brand work.

Brand storytellingDan SalvaJanuary 20, 2023Brand Story

What is your brand really all about?

It is the answer that too few brands take the time to understand. But it is one of the most desirable things to their prospects.

Strategic innovationDan SalvaJanuary 13, 2023Brand, 5 Whys

Why you need an emotional brand

Figure out the emotional connection you can make with those you hope to serve. It’s the first thing your prospects want from you.

Strategic innovationDan SalvaJanuary 7, 2023Brand

The top 3 most read posts on brand and purpose for Q4 2022

Over the past quarter, readers overwhelmingly gravitated to these 3 posts. There are common themes of empathy and selfless help that make brands successful.

Strategic innovationDan SalvaDecember 30, 2022Brand, Purpose

It’s time for your brand to start spreading the joy

Let’s quit spending our time on the what and start sharing the why. And start spreading the joy.

Strategic innovationDan SalvaDecember 21, 2022Brand