Your brand purpose helps drive profit. And profit helps advance brand purpose.
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Resist the urge to add and embrace the challenge to explore what you can subtract. I promise you that the effort will multiply your impact.
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There is an art to responsibly guiding clients through the process of adopting a new brand. Here are 5 tips.
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The world needs it. Those you hope to serve will appreciate it. Now is the time for your brand to share the gratitude.
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When you do this, you are no longer just a vendor to them. You are a brand that helps in the pursuit of something that has great meaning to them.
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It is a selfish act for a brand to use fear as a motivator. Using inspiration, on the other hand, is an act of love.
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It doesn’t matter if you’re launching a brand or reinventing one. If you want to create something truly special. Clarify why you are.
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Since this post is launching just days before October 31st, let’s embrace the spirit of the season by exploring four sinister demons that can suck the life out of a brand.
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It’s time to trade in your taglines for something that potentially holds the power to transform your organization. Your rallying cry.
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Empathy may very well be the most overlooked trait of exceptional brands. Look at how you might cultivate yours. It could become your superpower.
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Elevate above the category of a problem-solver. Elevate yourself to the status of a brand that helps them achieve something near and dear to them.
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Discover what brand and purpose posts have caught the readers’ attention over the last quarter. Here is a round-up.
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You have a powerful tool in the creative combination of your words and pictures. Don’t settle for ‘good’ when it holds the potential to make your brand great.
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Positioning is invaluable for laying the strategic foundation of your brand. But it is the stories that will ultimately move those you hope to serve.
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Once you begin working with positioning statements, you'll love how they provide a framework for your thinking. And a springboard for compelling brand ideas.
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If we want to become an invaluable brand, we need to go deeper than fulfilling the base needs. We need to ask what difference we can make.
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Spend time on your language, using the 5 characteristics of a great rallying cry to make yours one that inspires.
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Let's stop relying on the old constructs that employ fear and intimidation to motivate. And let’s start inspiring greatness.
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These advantages are why visionary brands have embraced a purpose – it creates mojo for the brand that is felt inside and outside the organization.
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People have shown that they appreciate and value purpose-driven brands. We just need to remember that they need multiple exposures. And stories that demonstrate its meaningfulness.
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