Insights — dansalva

During complex projects, I find that focusing on these fundamentals can improve the storytelling. It's as simple as asking 2 questions. Am I bringing clarity? Am I finding meaning for my audience?

Brand storytellingDan SalvaNovember 4, 2013brand storytelling

5 tips to improve clarity in your storytelling

If you're interested in having somebody understand you, do the hard work for them.

Brand storytellingDan SalvaOctober 28, 2013brand storytelling

The insidiousness of jargon

The insidiousness of jargon is that it makes you believe you are actually saying something.

Brand storytellingDan SalvaOctober 22, 2013brand storytelling

5 ways to get visual

5 tools to help you easily create some interesting visualizations.

Brand storytelling, User ExperienceDan SalvaOctober 8, 2013UX, visualize storytelling

Why word people should get visual

Make your communication visually approachable. You'll find that readers are more willing to engage. And more likely to remember the point you're making.

Brand storytellingDan SalvaSeptember 30, 2013user experience, visualize storytelling

You don't need a tagline. You need a brand expression.

A brand expression goes beyond who you are and what you do. It gives you the opportunity to encapsulate your story.

Brand storytellingDan SalvaSeptember 12, 2013Branding, Tagline

3 tips for strengthening your brand storytelling

n today's world, "help" is the most valuable thing you can offer. And storytelling is one of the most powerful ways to deliver it.

Brand storytellingDan SalvaSeptember 5, 2013brand storytelling

What is the value of storytelling? It's $62.95.

Storytelling is more than a nice-to-have afterthought to a marketing effort. Storytelling is a value generator.

Brand storytellingDan SalvaAugust 28, 2013brand storytelling

The audacity of negative space

There is a cacophony of screaming that surrounds us. Have the audacity to leave the negative space untouched.

Brand storytelling, User ExperienceDan SalvaAugust 20, 2013brand storytelling, user experience, UX

Brand relevance. Or, why nobody wants a wacky bank.

If your tactic doesn't look like your brand, feel like your brand, sound like your brand, and act like your brand, you're just confusing people.

The most critical interaction

Before you begin your next effort, get deep into your most critical interaction. Then prepare to write your next great brand story.

Stop yelling at me

There is one positive thing that comes from the yelling. It makes me want to do everything I can to make sure I'm never yelling at you.

Brand storytellingDan SalvaJune 26, 2013brand storytelling, user experience

Be simple. Be awesome.

It is hard, hard work to be simple. But worth it. Because simple can be awesome.

Brand storytelling in 7 words

The wonder creates delight. And when the story of it is revealed with skill and care, it can conjure a powerful bond between you and your audience.

4 questions to make your story unique

A smart story will get recommended and passed along. To make sure your story has this kind of juice, ask the four questions.

The danger of shiny things - part 2

There is a discovery process that you can follow to help define your brand story. And ensure you're delivering experiences worth experiencing.

The danger of shiny things - part 1

If we focus just on the shiny things, we won't be giving our prospects the compelling story that leads to purchase consideration. In other words, we give them only eye candy.

Striving for an elegant user experience

It's just as important to know what doesn't need saying. And, to know when to stop.

7 qualities of a quality writer

The qualities of a quality writer – journalistic, visual, imaginative, fearless, resourceful, curious, and collaborative.

Content marketing needs more storytelling

Storytelling offers the opportunity to find the point behind the information. To find the insight that informs and educates. Storytelling can go beyond "content" to deliver real value to the lives of your audience, and give them a reason to stay connected to you.