Insights — dansalva

The 3 "Be's" for Better Brand Storytelling

The 3 “Be’s” help us build an effort with depth and meaning. It’s not one-and-done. It’s an approach the builds reputation, making it stronger with each authentic and helpful story we tell.

Brand storytellingDan SalvaOctober 14, 2014brand storytelling

Is your branding doing double duty?

It’s powerful when your branding can work inside and outside. That’s double duty.

Brand storytellingDan SalvaOctober 8, 2014Brand Expression, Branding

Don't let cleverness cloud clarity

As brand storytellers, our initial job is to grab attention and maintain interest. Sometimes we’re so focused on creating a memorable idea, we inadvertently sacrifice clarity.

Brand storytellingDan SalvaSeptember 17, 2014brand storytelling

If you don't give them a story, they'll evaluate you on price.

Help your prospects make an emotional connection with your offering and you will make it easier for them to do business with you.

Brand storytellingDan SalvaSeptember 2, 2014brand storytelling

Four questions you absolutely must ask about your brand

Proof is the difference between a hollow promise and a meaningful brand. Ask the hard questions. Your brand will be all the better for it.

Brand storytellingDan SalvaJuly 2, 2014Brand, Brand Strategy

Are you interrupting or adding to their day?

f you expect to capture even the smallest space in my brain, you’re going to have to try harder than just detailing the features of your product or service to me.

Brand storytellingDan SalvaJune 10, 2014brand storytelling, creative

Writing vs. Storytelling

Wwriting becomes exponentially more powerful when it incorporates storytelling.

Brand storytellingDan SalvaJune 3, 2014brand storytelling

Great stories are not for everybody

A big part of effective brand storytelling is simply having the discipline to focus.

Brand storytellingDan SalvaMay 20, 2014brand storytelling, writing

3 strategies for producing better creative work

A few tips on how structure and process can help free the mind to create.

Brand storytellingDan SalvaMay 14, 2014Innovation, strategy

5 Unchanging Qualities of Quality Writing

It’s a challenge to keep up and tough to know where to focus your efforts at times. Among this ever-shifting landscape, one thing remains constant – the qualities that define how you craft written content.

Brand storytellingDan SalvaApril 22, 2014user experience, writing

Are you part of something elegant and meaningful?

I can’t think of a better way to spend time than being part of something elegant and meaningful.

Brand storytelling, Strategic innovationDan SalvaApril 8, 2014Strategic innovation, UX

How to give your brand story a stress test

Go through the exercise. Ask the 3 questions. It will help ensure your most important story is everything it can be.

Brand storytellingDan SalvaApril 1, 2014Brand, Storytelling

Are you settling for a generic image?

Our visualizations are an important part of the way we communicate. Some would say they are the most important part. Settling for a vague or generic image does a disservice to the insight we are working to deliver.

Brand storytellingDan SalvaMarch 18, 2014brand storytelling, visualization

Be wary of excuses to skip strategy

Strategy is not sexy, and jumping to execution can be seductive. But the truth is that good strategy always streamlines the process.

Brand storytellingDan SalvaMarch 11, 2014brand storytelling, strategy

What is brand journalism's role?

There is much debate about the role that brand journalism plays. No matter where you stand on the issue, it’s undeniable that there are 3 things that will make a brand journalism effort successful.

Brand storytellingDan SalvaMarch 3, 2014Brand journalism, brand storytelling

Snackable content. Yum.

"Snackable" means content that is easily consumed at a glance. It's visualization that tells a story while respecting the time that people have to spend with your offering.

Brand storytellingDan SalvaJanuary 13, 2014brand storytelling, data visualization

The Vulcan argument and how to counter it

If you put yourself in the Vulcan's mindset, you can find a way to win over these tough clients. And you'll find yourself doing more than creating great work – you'll be creating great work with depth and meaning.

Brand storytellingDan SalvaJanuary 7, 2014brand storytelling, creative