Insights — dansalva

Content marketing: start with 'what' to say, not 'where' to say it

We have to focus on our prospects needs first by offering them something valuable and interesting with our content marketing.

Content MarketingDan SalvaJuly 31, 2015content marketing

Death before disco and the value of storytelling

When you create the opportunity for storytelling, you create extraordinary value that can boost the asking price of your offering.

Brand storytellingDan SalvaJuly 24, 2015brand value, storytelling

Ask the ultimate 2 questions for B2B social media

Are social channels off limits to B2B companies? No. But it comes down to asking 2 questions about your B2B social media posts or updates.

Content MarketingDan SalvaJuly 17, 2015B2B social media, Social strategy

Your mission is not your story

What's your company's passion? That creates a way more compelling story than any mission ever could.

Strategic innovationDan SalvaJuly 9, 2015Brand Story, mission

Your brand is your customer experience

The brand is no longer what the organization says it is. Rather, the brand is now defined at every touch point. It is your entire customer experience.

Brand storytellingDan SalvaJuly 3, 2015Brand, customer experience

I want to be inspired. How about you?

If you can connect your brand to my aspirations, you'll make a more inspired connection with me than any litany of features could ever create.

Brand storytellingDan SalvaJune 26, 2015brand storytelling, emotional appeal

Are you telling the right story at the right time?

What’s the right story ? It’s the one prospects are showing us they want to hear. Delivered when they’ve demonstrated that they want to hear it.

Strategic innovationDan SalvaJune 19, 2015customer experience, story

You don't need a designer, you need a Translator of Brand Meaning

Imagine having your brand translated into something prospects will seek out. That’s the difference between a designer and a Translator of Brand Meaning.

Brand storytellingDan SalvaJune 12, 2015Brand, Brand Strategy

Customer experience roundup

Customer experience continues to be a priority for marketers. Here is a collection of insight to help you advance your customer experience efforts.

User ExperienceDan SalvaJune 5, 2015customer experience, user experience

Infographics are dead?

Infographics still make a lot of sense. And when done well, they appeal to us in a way that other communication tools just can’t match.

User ExperienceDan SalvaMay 29, 2015Infographics, user experience

Simple = better user experience

There is a great opportunity to embrace and promote simplicity in the user experience. If only for the simple reason that our world is a complex place.

User ExperienceDan SalvaMay 23, 2015simplicity, user experience

Digital customer experience bleeding over into the real world

The virtual and real worlds won't seamlessly meld in the near future. But the customer experience expectation that the virtual world sets is here today.

User ExperienceDan SalvaMay 15, 2015customer experience, user experience

Is Amazon the worst enemy of our user experience?

People expect an experience from you that is equal to the best user experience they have encountered online - whether or not it was in your industry.

User ExperienceDan SalvaMay 8, 2015user experience, UX

Is your site creating user experience problems?

There are interaction costs your create with your user experience. Make sure those costs are worth your users' time and effort

User ExperienceDan SalvaMay 2, 2015user experience, UX

Customer experience: What I want to say vs. what you want to hear.

It doesn’t matter how brilliant I may think my idea is. If it ignores what's important to my audience, then it's a bad customer experience.

Brand storytellingDan SalvaApril 24, 2015customer experience

Read this before your business posts another thing to the social channels

There is a place for your business in your connections’ social channels. But it requires sensitivity and a relentless focus on your prospect’s needs.

Content MarketingDan SalvaApril 16, 2015content marketing, social media marketing

The “American Owned” porn shop: brilliant branding or cognitive bias running amuck?

Maybe labeling your porn shop as "American Owned" is a brilliant branding move. Or maybe it's cognitive bias running amuck.

Strategic innovationDan SalvaApril 10, 2015Branding, Cognitive bias

Getting the tools out of the way of the storytelling

I’m excited about the possibilities. Because now we can spend less time trying to hack a platform, and more time on compelling storytelling.

Brand storytellingDan SalvaApril 2, 2015brand storytelling, storytelling

Your app needs Less Design!

We need great designers to help us create something that’s beautiful in its simplicity and efficiency. Something I'm characterizing as "Less Design".

Strategic innovationDan SalvaMarch 27, 2015app design, simple

Your brand story is so much more than just what you do

We need to tell prospects more than what we are. We need to tell them why we matter in their lives. That is at the heart of your brand story.

Strategic innovationDan SalvaMarch 20, 2015Brand Story, Branding